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From rising costs and inefficient processes to stricter regulatory compliance and the need for more effective product traceability, healthcare organisations face a number of challenges that can slow the progress of their digital transformation efforts.

The impact of the coronavirus pandemic over the last few years has forced the spotlight on the critical need for improved industry collaboration, greater transparency, and a worldwide embracing of global data standards across the supply chain.

To support efforts to deliver a higher standard of patient care that achieves the best possible outcomes at the lowest cost, one application of healthcare technology offers a range of benefits that enables organisations to streamline processes, reduce expenditure, improve collaboration, and—crucially—elevate patient safety and the provision of effective care.

Equipped with a function-rich master data management (MDM) solution, healthcare organisations can accelerate their digital transformation and be empowered to move toward a more patient-centric model that delivers the best experience while improving operational efficiency.

The era of the empowered consumer

 Industry developments and the rise of digital technology over the past decade mean that the power of consumer choice is now more significant than ever. With the ability to actively choose between health plans, providers and treatment options, healthcare organisations need to keep pace by ensuring they deliver the quality and value their engaged consumers want and expect.

Key to providing a satisfactory patient experience is having access to the insights and data that allow you to make strategic decisions around processes, procedures and outcomes, with the ability to understand the wider system from the patient perspective.

“In a healthcare system where consumers are empowered to actively choose between health plans, providers and treatment options, delivering a satisfying, successful and memorable patient experience is key to differentiation in the marketplace.”

 Source: https://www2.deloitte.com/content/dam/Deloitte/us/Documents/about-deloitte/us-allian-master-data-management.pdf

Using MDM to take a patient-centric approach

 With advanced master data management software, healthcare organisations can unlock the actionable insights contained in the data they hold, with the tools they need to adjust and adapt their business to meet patient needs.

This results in a consumer-centric approach to healthcare that overcomes the traditional silos of disparate systems, separate departments, multiple locations, and non-standardised data, all of which lead to significant inefficiencies and a lack of visibility.

Using an MDM solution to integrate systems and provide access to accurate, complete and up-to-date data from a single platform can enable healthcare workers to spend more time focusing on improving patient care and finding ways to improve the consumer experience.

What’s more, the ability to share information between departments and clinicians enables the progression to a more value-based healthcare model, which in turn leads to better outcomes for patients and a more streamlined approach for healthcare workers.

Driving innovation through automation

 Using powerful workflow automation, an effective supply chain master data management tool can quickly minimise the time and resources involved in cumbersome processes such as creating, managing and validating product data against GS1 standards—the benefits of which go far beyond increased business efficiency.

Adopting an MDM solution can free up your staff members to focus on developing innovative healthcare solutions that drive the business forward. What’s more, with accelerated access to valuable data, organisations can take a more agile approach, quickly adapting to changing environments and evolving patient requirements.

In the ongoing quest to deliver a higher standard of patient care that achieves the best possible outcomes at the lowest cost, master data management software offers a range of benefits that enable organisations to streamline processes, reduce expenditure, improve collaboration, and—crucially—elevate patient safety and the delivery of effective care.

The connected future of healthcare

 As the COVID-19 pandemic continues to change the landscape for healthcare organisations across the globe, there is little doubt that the future of the industry needs to involve greater unification, more collaboration, and a focus on sharing information and insights to enable better outcomes for all.

Whether in the field of vaccine development or the treatment of patients, effective master data management software can play a critical role in streamlining and standardising data processes across the supply chain, improving product traceability and enabling advanced interoperability.

By leveraging digital technology to enhance product data management, more healthcare organisations will be in a position to embrace global data standards, reduce supply chain issues, and use the power of accurate data to improve the standard of healthcare for patients of tomorrow.

To learn more about how Bizcaps is helping healthcare organisations to streamline, automate and transform their processes with powerful product data management tools, visit https://www.bizcaps.com/mcis-master-catalogue-information-system/