Can’t put your finger on that product description, digital asset, packaging details or GTIN right now? A Product Information Management (PIM) system centralises data from multiples sources to establish one central source of truth for all product information.

This central repository can be used to:

1. Collect data – from any source

2. Maintain data – to enrich and control the quality of your product information

3. Exchange data – so you can share consistent, accurate and up-to-date information with multiple channels

Who needs a PIM?

A PIM system will streamline collaboration across business units and co-ordinate all changes to your product information, ensuring it is always up-to-date and accurate. A PIM system will also strengthen information-sharing with suppliers, design and manufacturing partners, distributors, wholesalers and customers. This is important for:

• Data governance managers who want to maintain consistent and structured data within the organisation

• Marketers responsible for website content, product catalogues, digital assets and the omnichannel experience

• Buyers who want to strengthen their relationships with suppliers

So what are the benefits of a PIM system?

• Access to improved quality and consistency of product data across all channels

• Faster product introduction and speed to market

• More efficient product data management internally and between you and your suppliers and customers

• Electronic catalogues that can deliver cost savings via more efficient procurement processes

• Reduction in error rates and returns

• Streamlined onboarding process for suppliers and data providers

And most important, you can stop worrying about the chaos those spreadsheet demons may unleash on your data at any moment and take back control of your product information.